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At one stage in the 2000s, it did not come out with a single new title for six years. But it has also had its upheavals and difficulties, the 1994 fire being only one of them. Since it began in 1967, ACK comic books have sold over 100 million copies in 20 languages. "ACK is one of those rare brands which have continuously succeeded, not by publicity but by word of mouth from satisfied consumers," says Vijay Sampath, CEO of ACK Media, which now owns the series.
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The response reflects the resilience of the team that has been producing the iconic comic series, whose 400-odd titles introduced generations of Indian children to their own mythology and history. But we were at work the very next day and the next issue of Tinkle came out on schedule," says Reena Puri, the present Editor of the series.
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Though no lives were lost, it was a devastating blow - around 3,000 reference books, three files full of scripts of forthcoming comics and 200 pages of artwork related to them were destroyed. In August 1994, a major fire broke out in the Mumbai office of India Book House (IBH), the publishing company which those days produced the Amar Chitra Katha (ACK) series of comic books and the monthly children's magazine, Tinkle.